Agents in Minneapolis ask the same first question: what does a professional listing shoot actually cost? Here is the straight breakdown, based on published pricing, no "contact for a quote" runaround.
The Core Shoot
A Listing Essentials package, the full interior and exterior coverage for a typical single-family home, runs $360. That covers the complete photo gallery: the hero exterior, every primary room, and the secondary spaces that make the listing feel complete.
The Add-Ons
- 2D floor plan: $60. Buyers use room dimensions to filter listings before they schedule showings, and a floor plan turns inferred sizes into stated facts.
- Virtual twilight exterior: $20 per photo. The daytime exterior gets edited into a blue-hour dusk scene. For most listings this delivers nearly the same gallery impact as a real twilight shoot at a fraction of the cost.
- Real twilight shoot: $150 to $250 as an additional session. The photographer returns at dusk and shoots the exterior in the blue hour with real lighting. Reserve this for premium listings.
- Drone coverage: priced separately, and worth it when the lot, the neighborhood, or waterfront is part of the story.
What a Typical Package Totals
A standard Minneapolis listing with the core shoot, a floor plan, and a virtual twilight runs roughly $440 to $500 all-in. A premium package with real twilight and drone coverage runs higher, and earns its keep on the right property.
The Carrying-Cost Math
On a $450,000 home, an extra two weeks on market costs roughly $1,200 to $1,700 in carrying costs, mortgage, taxes, insurance, opportunity cost. That is more than the entire photography package. The shoot is not a marketing expense; it is a speed expense.
The honest bit. The question is not whether professional photography costs too much. It is whether a listing that sits an extra two weeks because the gallery did not stop anyone costs too much.
See the full published price list and book: framelogic.media/book